Milaf Global has partnered with Riyadh Air to introduce Milaf Cola, naturally sweetened with dates, and premium Saudi coffee from Saudi Coffee Company, a Milaf Global company, as part of Riyadh Air's onboard hospitality experience.
The partnership brings together two Saudi brands that reflect the Kingdom's heritage and innovation, offering guests the opportunity to experience authentic Saudi hospitality through products inspired by the country's rich traditions.
By bringing these products onboard Riyadh Air, the collaboration expands the international reach of Saudi brands through the airline's premium onboard experience, introducing travellers from around the world to a modern expression of Saudi heritage. The partnership reflects Milaf Global's commitment to creating new opportunities for its portfolio through strategic collaborations that strengthen brand visibility, expand market access, and support the growth of globally competitive Saudi brands.
As Milaf Global continues to build an integrated portfolio of leading Saudi brands, partnerships such as this reinforce the company's role in creating long-term value through strategic collaboration while expanding the global presence of Saudi brands rooted in heritage and innovation.